Breakthrough Synergy:
The Concussion Story
How Two Experts Combined Forces, Mastered Call Center Sales, and Turned a Side Project into a Performance Marketing Pacesetter.
Scaling a business is a complex endeavor that requires a dynamic system with feedback and collaboration. Unfortunately, most companies focus on purchasing more leads rather than creating metrics and systems that amplify quality and increase predictability.
But fear not, for over a decade ago, two dynamic entrepreneurs designed a data-driven process for performance marketing that enables flourishing companies to grow to their maximum capacity.
The Power of Synergy
The “Concussion Boys” began their journey when Adam’s brother-in-law introduced the two. They met and immediately understood they had a synergy. Each was working in different businesses and neither knew exactly what opportunity would bring them together.
A Simple Side Project
In a fortuitous turn of events, Michael and Adam came together to grow a sales call center for tax mitigation services. When Michael took the helm of sales call center, he instinctively turned to Adam to streamline operations.
The dynamic duo discovered that lead quality and low acquisition costs were pivotal for profitability and established a lead generation “side project” inside their call center.
An Overwhelming Success
An Overwhelming
Success
Their side project became an overwhelming success, generating a deluge of leads. The overflow was quickly sold to other companies. Invigorated by this triumph, Michael and Adam made the bold decision to break away from the call center and devote their energies solely to developing their new high-performance marketing enterprise — Concussion Media
Three Keys to Scaling:
A Formula for Success.
The Concussion Boys knew they were onto something, and they started refining their strategy. They cracked the code of success with a formula that revealed three essential keys that are rarely practiced in the performance marketing space.
These three keys are data-driven feedback loops, technological agility, and vision alignment.
Data-Driven Feedback Loops
Data-Driven
Feedback Loops
The first key is feedback loops. Continual improvement of the customer journey is crucial to scaling. By gathering data through optimized feedback loops, you can gain a deep understanding of your customer’s needs and preferences.
This knowledge allows you to create targeted campaigns that resonate with your audience, improving your brand’s reputation and increasing opt-in rates.
Technological Agility
The second key is technological agility. The speed of change is moving at the pace of innovation.
The competitive advantage goes to those who adapt quickly and leverage new advances in martech. Companies that are too slow to adopt new technologies or processes risk getting left behind. Staying ahead of the curve requires agility to discover new best practices.
The competitive advantage goes to those who adapt quickly and leverage new advances in martech. Companies that are too slow to adopt new technologies or processes risk getting left behind. Staying ahead of the curve requires agility to discover new best practices.
Vision Alignment
The third key is vision alignment. Scaling a business requires a team effort. Success at scale requires fostering a shared vision that is supported by core values, which in turn nourish relationships based on trust, support, and collaboration.
Leverage Our Expertise
With their proprietary ImpactMQ™ system, the Concussion Boys are sought after by thriving companies in the automotive, legal, automotive, insurance, debt relief, and, home services industries who are to ready level-up.
You could spend years trying to figure out the right formula for breakthrough growth or you could join forces with Concussion and leverage our proven experience and expertise.
Our Commitment To You
Our Commitment To You
At Concussion, you can always expect us to prioritize your success and legal safety, with high-value leads and vigilant compliance measures at every turn. With our proprietary lead-gen system and real-time feedback loops, we’ll keep you informed and in control of your growth every step of the way.
Don't let opportunity pass.
Don't let
opportunity pass.
Get ahead of your competition.
Contact us today and discover the power of synergy with Concussion.
Meet the Concussion Team
“When things are going well,work harder.”
Michael Mourgides, Managing Partner
Michael Mourgides,
Managing Partner
Managing Partner
Michael Mourgides is a co-founder of Concussion, with an impressive track record of building highly successful businesses. He’s a true serial entrepreneur, having launched and grown two different million-dollar companies in record time.
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“People don’t care how much you know until they know how much you care.”
Adam Bulyar. Managing Partner
Adam Bulyar.
Managing Partner
Managing Partner
Adam Bulyar is a co-founder of Concussion. His love for challenges and gift for solving complex problems fuel his tenacious appetite for building solutions that drive performance marketing results. Simply stated: he makes systems and technology work better.
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“Dynamic leader creates efficient tech-advanced operations, empowering partner growth.”
Christopher SpadaforaDirector of Operations
“Ad creative expert optimizing media purchases for maximum ROI.”
Luke BowmanMedia Buying and Creative Tech
“Tech master implements innovative solutions for seamless digital operations.”
Josh BrewerTech Master
“Vigilant leader achieves quality leads through high-caliber media buys.”
Paco BlancoDirector of Media Buying
“Strategic business wisdom fuels triple-digit growth, enables superior team performances ”
David ShteifBoard Business Advisor
“Lead gen veteran identifies trends, drives strategic partnership growth.”
Jason MurphyDirector of Marketing
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Christopher Spadafora
Director of Operations
“Dynamic leader creates efficient tech-advanced operations, empowering partner growth.”
Luke Bowman
Media Buying and Creative Tech
“Ad creative expert optimizing media purchases for maximum ROI.”
Josh Brewer
Tech Master
“Tech master implements innovative solutions for seamless digital operations.”
Paco Blanco
Director of Media Buying
“Vigilant leader achieves quality leads through high-caliber media buys.”
David Shteif
Board Business Advisor
“Strategic business wisdom fuels triple-digit growth, enables superior team performances.”
Jason Murphy
Director of Marketing
“Lead gen veteran identifies trends, drives strategic partnership growth.”